>> th himis is "taking stock" monday, january 14. as it gets colder across the years we will focus on progression. janet yellen one step away from becoming the next fed chair. she will be the first woman to lead the central bank. we discuss what this will mean for the global economy. largest e-commerce retailer is progressing to be the next amazon.com. and my producers will try to

stop me with the next mystery guest area and here is carol massar. >> thank you. icahnnd a price, -- enterprise is planning a debt offering of $2.5 billion. deal they will sell three-year notes. ews, quarterly revenue was 127 $.6 million nation's largest chain of drive-in restaurants. canceled 300 flights today. initially the announced it will be cutting operations to jfk,

laguardia, and newark. flights are expected to resume on january 7. back to you. >> thank you. the u.s. senate and session today coming back from their recess. they are on capitol hill. one of the first items on the agenda is the nomination of janet yellen to be the head of the federal reserve. we expect that vote to begin within the hour. phil mattingly joins us from the -- homeon, d c washington -- from washington, d.c. >> they change the boat threshold for nominees. there is something cute to watch when they have this vote later on this hour. how many people vote against janet yellen. record when set a 30 senators voted against him. immense growing political pressure on the fed. even more so than you have seen in the last year, year and a

half. republicans are about to start a on theestigation process 100th year anniversary. how many voted against janet yellen will be an important gauge to look at going forward. she has an enormous amount on her plate going forward. clearly as ben bernanke has alluded to his last couple times in public, dealing with congress is pretty high up there. >> thank you. world of e-he commerce, india is the world's fifth-largest marketplace. snapop online retailer, deal. 20,000 members. the future is bright. what does that mean for an ipo? snapdeal's by founder.

you just came in from india. how did you start this company? >> the company was started in [inaudible] we wanted to do something together. was challenging to find stuff and we realized an e-commerce site would solve the problem. >> is there a challenge in india because you have so many mom- and-pop, small retail merchants? >> india has $600 billion retail market. on the seven percent is organized. >> out of 600 alien. >> only seven percent is organized. there is a great opportunity we saw in aggregating a long tail of some lie of these mom-and-pop small businesses. offering that supplied to the

long tail consumer, we are talking about one billion consumers here. >> many people when they think of india if they have not been there or studied the history, it can almost look homogeneous on a map. there are elements of distinct regionalism. explain about catering to that audience. >> it is one of the most heterogeneous markets out there. it is an interesting market to build business in. they went -- even the kind of close they wear will vary from west to east and the food they eat changes. the money they are willing to spend varies by region. -- thatosophy has been is the common minimum denominator that applies to all consumers. >> tell us about the infrastructure that exists in india. we hear amazon trying to give

you same-day service. what is the infrastructure like? that is quite good in india and although larger players are present in india. we work with all of them and we are one of the largest e- commerce customers. is notllenge in india that great. >> why is that a struggle? that. need eger road to to deliver a small package you do not need a very -- motor scooter. a >> a lot of deliveries are done on mopeds. >> the golden quadrilateral. this was the big highway project it was akin to the u.s. highway building project in the 1950's. how does that change the infrastructure of the company --

of the country? >> a most everything that we ship goes by air. snapdealing is free on and almost everything reaches within 48 hours of ordering. the country is really small so you can go from one corner to the next and just about two hours. fix your investors, how did you line them up, did they come to you, did you find them, what happened? >> my philosophy with investors has been never take money from folks we have not known for at least one year. that sets a good foundation. all investors we have on board have known the company well enough before we engage in a commercial partnership and it has been a great commercial partnership. >> how many business users have you signed up, those who are supplying you with the goods? --we have 20,000 sellers and one out of five users in india

is a user of snapdeal. 30% of our transactions happen over mobile. frome commerce will leap commerce in india. they have gone from five percent of orders that were mobile to 30% a year later. >> is i going to mean that you have to raise more money in order to build out this network? what about an initial public offering? >> we would consider that somewhere down the line. >> do you have to reach certain hurdles to make that more realistic? >> there are some markets that are available. typically around $1 billion in sales is the broad heuristic that is used. >> where are you now? >> that is half of that. next year we should get to a billion. the ipo becomes a realistic possibility. >> are you hiring, is this a place where people want to come

and work? >> absolutely. the average age in our company is 25. i am actually one of the older guys in the company. feel thatur family you are older? >> i feel that i am getting older. >> who would you like to make a joint venture with if you could? >> the market is large for multiple independent players and our goal is to build a long-term brand which provides great value to the ecosystem of value sellers and team members. we would love to continue being an independent company. >> do you have a favorite item that you buy on a regular basis? >> i buy many items. -- are fori buy for the home. >> congratulations. joining us is the chief executive. best of luck. coming up next it will talk to the chief executive of a company that just ought a group of patents. drive theat helps

internet. we will find how he plans to profit. time for our mystery guest clue number one. turn mywill help weather induced frown upside down. more next.

>> apple and microsoft. normally they compete. the trimmed up with other companies in order to buy thousands of patents from nortel networks. they call themselves the rockstar consortium. they are selling a bunch of those patents to another company it has named spirit. herex. patents are a popular area right now because all the technology companies need the legal

wherewithal to use them. how did you get into the patented business? judge, general a litigation at a large firm and one day, many years back, a client walked in and needed some help with some electoral property. that is how i wound up backing -- back into this line of is this helping effectuate a sale and prop up his company and send him on his way and became the firm expert on patent modernization. >> you helped close a $60 million deal to buy patents from this rockstar consortium, how did that happen? >> circuitously. a good friend of mine who is head of -- vice president of business development at rockstar, we went to law school together. we went our separate ways and reconnected about a year ago. as we reconnected we started talking trying to put a deal together. how do you merge the public

markets with -- which is what they are. and nasdaq traded company with the traditional private sector of patent assertion or patent licensing. we started working to gather it -- together and close the deal on december 31. we close to $60 million deal which was one of the largest deals in the space for 2013. >> i bet it was a nice celebration. >> it was. how would you describe this to people who are not technology savvy? to bewas -- rockstar used nortel. nortel was one of the most famous companies to file bankruptcy. they came together -- >> there is still the negation [indiscernible]

>> it is how voice or data moves through the internet. >> these patents, did they end up getting royalties because of the patents, what is the value of a patent? >> that is the big question. what is of value of a patent? what is important to remember is that rockstar valued -- it is the total size of this market just for 2013. it is $20 billion 20 billion with a b. is total addressable market $20 billion for this particular space. we have industry standard essential patents. dealis what makes this also very interesting to talk about. and notjust 2013 counting years back or forward. the addressable market is exceptionally large. >> you have to determine how --

how much those come -- patents are worse to a company like spherex. >. we are really partners with rockstar. they took $60 million of our stock for this deal. we are the first publicly traded for an airship -- company to have the partnership with rockstar. >> what is the benefit for them to sell these to you? >> a couple of things. i thought it was somewhat genius in that they get the money up front. we share a piece of the licensing. they get to play in the market space. stock goes up because they are the largest stockholder, the money they receive increases as the value of our stock increases. they get a share of the backend. real vote of confidence that they would choose us to partner with.

that is a real shot in the arm for us and we are pleased and very grateful to be partnering with rockstar on this. sure thatyou make getting involved with a company that buys and sells patents is the real deal? >> i get that question a lot. you hear you do not know what you are buying. we do not understand the technology. we have taken that information in and that is why partnering with rockstar is so interesting. >> they are the technology company. paidey were the ones that $4.5 billion for this technology. you do not have to take my word for it. who you are partnering with is the biggest tech giant in the industry. that was one of the things behind this deal. investors can feel comfortable that we are not trusting some guy we never heard of. look at these companies that bodies patents. >> people have heard of microsoft and matt -- and apple.

much appreciated. ahead, a super bowl party where you can rub elbows with some of new york's most celebrated chefs. we will talk to the chef about what he is doing at the 50 yard lounge. and time for mystery guest clue number two. stones to keep consumers toasty.

>> and less than one month, new york is going to host the super bowl. at least rutherford, new jersey is. it is being called the food and wine festival for football taking place in midtown manhattan. what is dubbed as the 50 yard lounge will feature food, music, and of course, football.

will benklin becker there and he joins me now. thanks for being here. bowlus about this super event. the idea that you will do the 50 yard lounge. chows down during the super bowl. everyone is looking to put their signature tricks and stuff on the table. we created this 50 yard lounge and all the best from new york city are coming together and joining some sports stars and we public. >> for the how can people learn more? n plaza.ll be at one pen >> what kinds of things will you be featuring? latkes.m's normally 81hat you watching football as a child? >> i did not. they asked me to repeat

something that my mom did. that is what i chose to do. i am doing a burger competition and doing this juicy loosey comes where the cheese oozing out of it. >> it is fast and casual but higher-end. high quality. >> what we are doing is the way people are eating nowadays is very and healthy. we decided to take the whole model of the whole foods and the fairway markets and we decided to take those points and do organic food, really fresh, really wholesome. all things that people want to eat that they do not know how to and they cannot afford to. we brought it down to a more

mass production so we are doing it at a $14 check average. you come in and get a protein and a couple of sides. you are out and you are full by the time you leave. it is a great model. fooding restaurant quality to the masses. >> when did you first discover this twist in the way that food would be presented? if you go back into time no one thought it has to be healthy. they thought it has to taste good. >> that is because it was always healthy when you were growing up. the food was pure. when we were growing up they did not talk about that because it was quality. the 1970's and 1980's, they started to cross breed of that and you created this genetically modified organism that are

unhealthy and they started giving antibiotics to the cows and before you know it our food source was polluted. we are bringing it back to where it is supposed to be, back to nature. >> you're doing that with some new ingredients. >> absolutely. >> tell us about it. >> we're taking things that are staples of nigeria which is a militant brain. it is one of the grains that the nigerians eat for their source of protein and source of fiber. their main source of protein and fiber so we combined it with southwestern flavors. andttle bit of lime juice olive oil and onions and cilantro. really robust flavors and we turned it into the salad which is with us on stage. it is really fresh, really light and aromatic. delicious. >> what would you like to see happen, what is the next challenge? hopefully six months from now

for store two. >> many thanks. this is "taking stock" on bloomberg. ♪

>> this is "taking stock" on bloomberg. i am pimm fox. cohosto to my radio carol massar. >> wholesale electricity prices topping $5,000 a megawatt per hour for the first time ever as frigid temperatures boosted energy demand. great owners imported energy generation from mexico as well as urging conservatives to -- users to conserve power as the winter continues across the country. another effort to purchase

competitor joseph a. bank. $1.61 billion. they offer is scheduled to expire on march 28. signalling ireland's return tot h the debt market. experienced the coldest temperatures in years. businesses are shutting down and go -- schools are closed. the vice president of marketing joining us on the phone where it is -15 degrees fahrenheit. >> it is.

with the windchill it feels like it is about -40. it is definitely nice to be inside. it is a little bit sunny. the sunshine always makes everything feel a little bit better. >> can you describe the business of thermos in terms of the seasonality of the product question mark >> ms makes a wide range of out of that we offer products that keep your coffee or tea warm as well as insulated hydration bottles to carry water with you throughout the day. >> tell us about this -- the products are -- that are designed for cold weather use. >> exactly. many of our insulated tonics keep food and beverages hot for 224 hours even in these extreme conditions. not only is having a hot cup of coffee or super great comfort on a cold day like today, it is an essential part of the readiness kit that you are hearing the stations talk about when

traveling or commuting to and from work today. >> can you give us an idea of the range of process -- of products? rex they read anything from $10 .etail up to $25 retail depending on the product. majorn find them at any retailer out there as well as at thermos.com. >> how do you make these thermoses, what makes them special? >> we manufacture our products overseas as well as in our domestic manufacturing facility in mississippi. >> next year you will be celebrating 110 years, what are your plans? rex we got a lot of provoked -- promotional efforts surrounding the genuine thermos brand and messaging. -- of calling it siberia.

ernest to what shackleton did in 1914 on his expedition to antarctica. it is probably not as cold as then but he knows, maybe it is. >> to you have individual stories of people using their service products in order to battle the cold weather? rex we do. regarding the readiness kits that stations are talking about, to pack your car with a blanket or flashlight or water. when you're using a thermos brand hydration bottle it will keep the water from freezing inside that water bottle. >> what kinds of other products are you working on? rex we have such a wide range of products that are in the works right now for further expansion of various hydration project's. food storage products, lunch kit coolers, as well as our tumblers.l

>> where is the biggest competition for thermos? >> our competition is we have so many different product categories that our competition in thefrom competitors mug and tumbler category as well as the water bottle category. >> we want to thank you very much for joining us. julie ryan, vice president of marketing joining us from schaumburg, illinois. the u.s. senate has a gun the confirmation vote for janet yellen to become them -- the next fed chairman. we will go to reaction and get some -- washington and get some reaction. the temperature in new york city expected to be six degrees. coldestnow what the temperature ever recorded in central park was? in 1934. followed by -13 on december 30, 1970. minus eight degrees february 15,

1943. my next mystery guest clue. the duo will be revealed. they put their names where their needle and thread is.

>> it is mystery guest monday. i have no idea who my next guest star. the duo will help turn my weather induced frown upside down. my mystery guest duo uses mud and stone to keep consumers toasty. they put their names where their needle and thread is. let's bring out our mystery guest. great to have you with me. welcome to "taking stock." are you in the apparel industry? >> yes. >> designed for winter? >> that is correct.

>> your great for the cold weather -- you are great for the cold weather. do you make your own product? >> we can you fracture them. >> are you from new york? >> born and bred. >> you make your own products for winter. do you make sports where? sportswear? >> outerwear. in bloomingdale's and sacks. >> in big department stores. >> and better specialty stores. like an intermix or scoop. >> higher-end. are you married? >> we were. partners in business and now we are partners in marriage and that we are partners in business. >> that has proved successful. are you involved with brands

such as patagonia? >> no. >> what about columbia sportswear? >> no. >> the north face. >> i do not know who you are. >> for line jackets -- andrew schwartz. swartz.nne think, whatpeople do you do? brand.tarted a new sam's. void in theaw a

market. we have utilitarian style with a luxury twist and obviously ardor -- outerwear that is warm but very fashion forward. not bulky. we have some jackets here that we brought. >> how can you determine what kind of down to get in a jacket? how do you measure the quilting? >> the insulation in terms of down it is a matter of phil -- fill. the amount of feathers you use in a square inch. you can make it down jacket that has fill power but still very light and warm. it depends on again the kind of quality product you are making in the kind of retail prices. there is a lot of down jacket but people wanted bright -- to own jackets.d it looks good and it is warm.

the key to our business is trying to make sam a brand where people enjoy the product. it makes him look good and feel good and warm. >> it -- what about the technology that goes into this? come with a technology are kidding skew and it is designed to be lighter weight but warmer. product that is no bulk but at a lot of warmth and keeps the air close to your body. something like this, we line the jacket with thinsulate. look.e a utilitarian >> how difficult was it to get into places like linning dales and sachs fifth avenue -- s?oomingdale's and sak

>> we get them to come up of the product online is as good as we are. we need to say they owe, because of our reputation. they are going to judges based on what we have done. sales.led it was cold. the economy was in our favor. the stores in which we sell have -- ther customer customer always knows. and the customer can always tell the difference of what is quality and what is not. oldproduct among -- our company and other vendors, we sold extremely well. we were the best-selling product in many stores. bloomingdale's, macy's at couple of weeks. >> you are popular with those people now. take us indecided to

test as has been externally well and we are moving forward. >> what is the next thing? rex we want to grow in november business with the retailers we have. >> just outerwear? rex we like the purity concept. we believe less is more. we are starting a kids line next year. we have a long way to go in what we're doing right now. that --pproaches have ah is that we product am a a collection that stands inside of a category. mostly the people we compete with, we sell items. >> i think about the initial public offering of montclair. >> that is the future interest but we want to focus on the brand and quality and have people love our jackets. >> i want to thank you worry much. andt to be here with you

your brand. well done. >> thank you. >> as we await the results from the u.s. senate confirmation vote on janet yellen, we will discuss what janet yellen and her appointment means for the u.s. and the global economy. theirnate begins confirmation vote. ♪

>> from cold weather we progressed to the u.s. senate. it is voting on the nomination of janet yellen to head the federal reserve. she would be the 15th chairman and the first woman to head the central bank. joining me now to discuss what her nomination means for the u.s. and our economy, alice , former vice chairman of the fed. stephen oliner.

what do you know about janet yellen, what kind of federal reserve chief would she make? >> you will be a great chief. i really supported her nomination from the beginning. nobody could possibly be better prepared for the job than janet is going to be. she has been the vice chair of the fed for the past four years. she had been an important architect of the policies that the fed has been pursuing. she has the right temperament for the job. she is reality cold. thereally focuses on problem at hand. she is very careful and she has great judgment. i expect good things from janet. rex ben bernanke has made a lot of the transparency and the public disclosures that the fed has made and continues to make. what will janet yellen do? >> i think she will continue that policy. it has been a progression over the last 10 or 15 years.

the fed used to be terribly mysterious and you could not figure out what they were doing. successively through the last few years beginning in the 1990's emma the fed has been more explicit about what it is doing. under bernanke who met with the press which they never did explicitd made quite statements and answered questions, i has become much more transparent. i expect janet to continue that tradition. >> what is her biggest challenge on becoming the head of the federal reserve? >> i do not think it is the same as paper. -- taper. they have started slowly which was the right thing to do and they will continue to taper it down unless there are surprises in the economy. i think her biggest challenge is

on the regulatory front. with the new responsibilities of for avoiding another 2008 catastrophe for being conscious of systemic risk. and theirnew powers pretty difficult and sensitive at the moment. >> does janet yellen have a philosophy when it comes to community banks as well as large banks and banking consolidation in the country? >> i think her overall philosophy is what we're seeing at the fed which is that the financial system needs to be a lot more resilient. then it was in the lead up to the next -- the last financial crisis. the fed is moving in that direction and has much more extensive supervision of the major banks and it is requiring them to hold a lot more capital. they will be prepared to weather

anotherfinancial -- of period difficulty. >> will she be as vocal? rick she will be as vocal as she needs to be. fed chairs have an awkward fiscaln talking about policy. ben bernanke has been quite frank. if there were more sensible fiscal policies coming out of the congress, namely less austerity and more in the future

that the job of the fed would be easier. >> do you know that she already has relationships with the other heads of central banks run the world? >> yes. janet and i go back to 1990's .hen we were both on the board and subsequently she has been the of the -- president of san francisco fed. and vice chair. the vice chair does a lot of the international traveling. she has been to the basel meetings and meetings all over the world. over time she has gotten to know the major players. >> what has been the reaction of the banking industry to the appointment of janet yellen? you mentioned regulation. >> i think the banking industry will want to see where her views are. heris better known for

policy views rather than her regulatory views. as we saw during her hearing there were many questions about the fed's revelatory burden on small banks and i am sure she heard that loud and clear. the kinds of institutions the fed is starting to regulate that are not banking institutions. she is a very good listener and she will take her regulatory responsibility seriously and will make sure that there is not an undue burden on institutions. >> based on your experience at the federal reserve, is there a necessity for reform as to the way the banking system of the u.s. works? i think there has been a lot of reform. apparatusregulatory before the financial crisis was way too lax. they were regulatory gaps and the fed did not use all the

powers that were at its disposal. they were much too complacent about financial risk and that is not true anymore. need of the changes that to have been implemented have been already. we need to make sure that they get carried out in a consistent way. thes the job of being federal reserve chief also political? >> no doubt. will bee that janet very attentive to her with important senators and congressmen up on the hill and with other central bankers. the job is to make sure that the fed maintains its political independence but also is not subject to political pressure. that is a tough line to follow. say onely if you could thing to janet yellen, what would it be? >> it would be just good luck and be yourself because i have complete confidence that she will be a great fed chair. >> who want to thank you very

oliner and alice rivlin from the brookings institute. ♪

>> live from pier 3 in san francisco, welcome to bloomberg -- the late edition of bloomberg west where we cover the global technology and media companies that are reshaping our world. i am emily chang. our focus is on innovation, technology, and the future of business. let's get straight to the rundown. ces is about to kick off. google has turned out